Let's talk
→
Currently booking projects for 2027
hello@maraellison.com
Behance
Let's talk
→
Currently booking projects for 2027
hello@maraellison.com
Behance
Website & brand identity
Casa Vale
Casa Vale
A warm new identity and a fast Framer website for a boutique hotel on the Alentejo coast.
A warm new identity and a fast Framer website for a boutique hotel on the Alentejo coast.
Client
Client
Casa Vale Hotel
Casa Vale Hotel
Year
Year
2024
2024
Duration
Duration
10 weeks
10 weeks
Overview
Overview
The brief
The brief
Web design, Brand identity
Web design, Brand identity
Casa Vale is a twelve-room hotel with a pool, a garden and a loyal crowd of returning guests. Most bookings still came through agencies, and the old website was hard to update and slow on phones.
We designed a calm identity in stone, sand and olive tones and built a new website in Framer that the team edits on their own. Direct bookings grew by 38 percent in the first season.
Casa Vale is a twelve-room hotel with a pool, a garden and a loyal crowd of returning guests. Most bookings still came through agencies, and the old website was hard to update and slow on phones.
We designed a calm identity in stone, sand and olive tones and built a new website in Framer that the team edits on their own. Direct bookings grew by 38 percent in the first season.
Selected view
Approach
Approach
One idea, every detail
One idea, every detail
Every project starts with listening and a single, clear idea. From there, type, colour, materials and space are designed together — so the result feels the same in the hand, on screen and in the room.
Every project starts with listening and a single, clear idea. From there, type, colour, materials and space are designed together — so the result feels the same in the hand, on screen and in the room.
Client
Client
Casa Vale Hotel
Casa Vale Hotel
Role
Role
Web design, Brand identity
Web design, Brand identity
Year
Year
2024
2024
Room details
Poolside
Restaurant table
How I work
How I work
A calm, transparent process in four steps — so you always know what happens next and why.
A calm, transparent process in four steps — so you always know what happens next and why.
Week 1
Discover
Discover
Listening, research and a sharp brief we both sign off on.
Listening, research and a sharp brief we both sign off on.
Week 2–3
Define
Define
Two or three concept routes, then one clear direction.
Two or three concept routes, then one clear direction.
Week 4–7
Design
Design
Craft, iterations and the details that make it feel finished.
Craft, iterations and the details that make it feel finished.
Week 8
Deliver
Deliver
Final files, guidelines and support for a confident launch.
Final files, guidelines and support for a confident launch.
More projects
More projects
Keep exploring — every project is built around one clear idea.
Keep exploring — every project is built around one clear idea.
All projects
→
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal