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Behance
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Currently booking projects for 2027
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Behance
Exhibition identity
Paper Light
Paper Light
An immersive exhibition identity built from 1,200 suspended sheets, one typeface and a single colour.
An immersive exhibition identity built from 1,200 suspended sheets, one typeface and a single colour.
Client
Client
Musée Lumen
Musée Lumen
Year
Year
2025
2025
Duration
Duration
8 months
8 months
Overview
Overview
The brief
The brief
Art direction, Identity
Art direction, Identity
Musée Lumen asked for an identity that could live on a poster, a ticket and a ninety-metre gallery wall without losing its calm. We started from paper itself: thin, translucent and lit from behind.
The result is a system of suspended sheets, a single ember red and one typeface used at every scale — from the catalogue to the wayfinding. Visitor numbers doubled during the first month of the show.
Musée Lumen asked for an identity that could live on a poster, a ticket and a ninety-metre gallery wall without losing its calm. We started from paper itself: thin, translucent and lit from behind.
The result is a system of suspended sheets, a single ember red and one typeface used at every scale — from the catalogue to the wayfinding. Visitor numbers doubled during the first month of the show.
Selected view
Approach
Approach
One idea, every detail
One idea, every detail
Every project starts with listening and a single, clear idea. From there, type, colour, materials and space are designed together — so the result feels the same in the hand, on screen and in the room.
Every project starts with listening and a single, clear idea. From there, type, colour, materials and space are designed together — so the result feels the same in the hand, on screen and in the room.
Client
Client
Musée Lumen
Musée Lumen
Role
Role
Art direction, Identity
Art direction, Identity
Year
Year
2025
2025
Exhibition entrance
Catalogue & invitations
Museum shop
How I work
How I work
A calm, transparent process in four steps — so you always know what happens next and why.
A calm, transparent process in four steps — so you always know what happens next and why.
Week 1
Discover
Discover
Listening, research and a sharp brief we both sign off on.
Listening, research and a sharp brief we both sign off on.
Week 2–3
Define
Define
Two or three concept routes, then one clear direction.
Two or three concept routes, then one clear direction.
Week 4–7
Design
Design
Craft, iterations and the details that make it feel finished.
Craft, iterations and the details that make it feel finished.
Week 8
Deliver
Deliver
Final files, guidelines and support for a confident launch.
Final files, guidelines and support for a confident launch.
More projects
More projects
Keep exploring — every project is built around one clear idea.
Keep exploring — every project is built around one clear idea.
All projects
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Available for new projects
Have a project in mind?
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Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal
Available for new projects
Have a project in mind?
Start a project
→
Elsewhere
Behance
Are.na
Contact
hello@maraellison.com
+351 912 000 000
Based in
Lisbon, Portugal